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Six Questions to Decide Who You Are (As a Brand)

  • Writer: Taylor Juarez
    Taylor Juarez
  • Jun 20
  • 2 min read

Woman sitting on flowery couch for a brand photo shoot

When I started my business, I had a very clear idea for my brand. I’m a millennial girl who still collects CDs and DVDs, writes with gel pens, listens to 90s/early 2000s music, and eats up every bit of cheesy, feel good nostalgia. So I made my brand feel exactly like that. Quirky, colorful, and reminiscent of a teenage hopeless romantic. 

Here’s the thing about branding – it’s not as complicated as it seems. Establishing your brand identity should be fun because it’s all about you and the things you love! When you create a brand that feels authentic, then promoting your business will be easy and you will attract your ideal clients.

Speaking of ideal clients, the most important piece to my brand puzzle was identifying my target audience—creative entrepreneurs. I created a niche for myself by tailoring my services to photographers, videographers, and other creative businesses. With more than a decade of experience in filmmaking and creative industries, I knew my special sauce was a firsthand connection to the work my clients care about—and the operations side of their creative pursuits. If you try to appeal to everyone, you will get lost in the sea of other businesses. (Not to mention, you will also get burned out!) But if you tailor your brand to a specific clientele, they have a reason to choose you over your competitors. 


If you’re in the process of defining your brand, here are some questions to ask yourself:


  1. Why does your company exist? Identify your motivation for creating your business and the unique service you offer. What is your core purpose? Which problem(s) do you solve? 

  2. For whom does it exist? Define your target audience/client. What kind of client are you looking to serve/attract? 

  3. What is your story? Bring in your unique background and journey. What brought you to this work? What makes you who you are? Don’t forget to include personal notes––it’s not just about your resume!

  4. What makes you uniquely qualified to run this business? This question may feel redundant, but it’s important to distinguish your story from your strengths. Identify specific experiences and skills you bring to the table. More than a sales pitch, this is about weaving your expertise into your brand identity. 

  5. What is your brand voice? Your brand voice sits at the intersection of your personality/background, the product/service you offer, and your target audience. It can help to identify brands you look up to, as well as five characteristics that describe your business.

  6. Why is your brand trustworthy? Every question above feeds into this question. Connect the dots between your experience, expertise, and unique audience to frame why your brand can be trusted by clients.


Overall, the best way to stand out in the business world is to be yourself, so allow your brand to be yours. There will always be other people that do what you do, but no one else is you. What has helped you establish a successful brand? Let me know in the comments below! 

 
 
 

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